Content Management System (or CMS) is a software that facilitates uploading, editing, organizing and publishing content. Its main purpose is to provide multiple users with different permission levels to edit the content of a website. For example, a web owner can upload articles, videos and change the design or the website. While visitors can leave comments and upload images in the comment sections.
A content management system can perform many different tasks for a website including uploading files, editing and managing the content displayed, controlling the number of times the content is show to a specific visitor and managing how the content connects with other elements of the website.
Content management system also enables average people to easily manage the content on a website without learning PHP and MySQL. WordPress is a very popular content management system that provides technical supports to more than 27% of websites around the world. Other popular content management systems includes Drupal, Joomla!, ExpressionEngine, to name but a few.
Here are some of the must-have features of a content management system.
I. SEO Friendly. It is important to achieve SEO for lead generation. Most of the CMSs guide web owners to achieve SEO. It gives web owners control over SEO data such as meta descriptions, keyword density and title tags, helping them to achieve.
II. Clean URLs. A clean URL is of essential importance to SEO because sloopy URLS ruin any effort at optimization. A good CMS should be able to create a short and understandable URL and let the web owner to edit the URL.
III. Support Plugins. A good CMS should support Plugins because Plugins will give a lot of additional functions and features that are originally not provided by the website. Offering plugins help to add more features to the website and therefore increasing the number of visitors. In addition, no CMS can solve every possible website problem, therefore, it is better to use a CMS that incorporates plugins that can help improve and scale your site over time.
IV. Easy administration and user-friendly. Of cause, it is important to use a CMS that is user-friendly, for example, easy to update the website design and edit the content.