Google Analytics is a free web analytics service offered by Google that tracks the website traffic and provides statistical reports for search engine optimization and marketing. It gives website owners insights into how visitors find and use your website. It also helps website owners to sift and sort the visitors of your visitors with different dimensions.
Google Analytics is launched in 2005 after its acquisition of Urchin and it is currently the most popular web analytics service on the Internet. Reports from different companies such as BuildWith, Pingdom and Alex show that google has a market share of 55% in the market.
What are the benefits of using Google Analytics?
I. Free of charge- Google Analytics is a completely free tool but offers as many or even more functions than most other tools in the market.
II. Report about attractiveness and bounce rate- Website owners can track the average time spent on pages and bounce rate. This can provide marketers information about which part or page of the website are attractive to visitors and where do you need to improve.
III. Measure of traffic- Google Analytics gives marketers or website owners insights to where do your visitors come from (a search engine, an advertisement or an email link?). Knowing the source of visitors can help you to analyze and optimize the SEO, marketing campaigns.
IV. Real-time visible tracking- Google Analytics enables marketers to view the number of visitors at a certain time and what did the customers search, helping marketers to understand the consumer behaviors and launching marketing campaigns to cater for customers’ certain behaviors.
V. Able to perfect your website and marketing campaigns- Google Analytics provides you reports on bounce rate, popularity of pages and helps measure traffic. Marketers can use these reports to optimize the website and marketing campaigns. This can bring more potential buyers and earning more in the future.