The word hashtag was added to the Oxford English Dictionary in June 2014 and is defined as “a word or phrase preceded by a hash sign (#), used on social media websites such as Facebook and Instagram or, microblogging likes Twitter, to identify messages on a specific topic.” Yet, the first known use of hashtag was seven years earlier, in the year 2007 by Chris Messina, a social technology expert. How do you feel about using # (pound) for groups? As in #barcamp [msg]? #barcamp is known as the first hashtag. Chris wished to promote the discussion and gather interested people together by the sign # and this is the main function of it now. It is somehow a searching tool. Simply by inputting the keyword or phrase after #, you can many thousands of related post on social media. It is time-saving and with high specificity.
Hashtag has become an internet culture, which is to add a it to a post on social media sites, starting on Twitter and later on, on Instagram or Facebook. You can add a it as a postscript after the caption or even anywhere within the sentence. For example, “How inspiring this marketing quote is! #Marketing #inspiration.” Or “How #Inspiring this #marketing quote is!” If a hashtag is extensively used, it could be trended and be able to attract more new users. Some popular examples are #TGIF (Thanks-God-It’s-Friday), #ootd (outfit-of-the-day) and #photooftheday.
The use of hashtag helps us to spread and promote the information of a business’ products and services. Potential customers looking for related goods can find us through searching the hashtag with the keywords. It can also keep your targeted customer updated about the latest release or information about your company. You can attach your company name, the business field, the names and features of your products and services in the hashtag. Instead of the popular and widely-used ones as mentioned above, you can create your own unique one. This can make the post more specific. Always keep the same set of hashtag in order to stay consistent. So, next time when you upload a post to your social media page, attach them to increase the exposure of your posts and page!