(+34) 722 271 385 hello@neuronalbite.com

What is marketing automation?

Marketing automation is a kind of program or software that aims to help

marketers to improve the efficiency of the sales funnel. It helps convert leads

into customers using a combination of functions of the program. Many

marketing departments need to do repetitive tasks like sending email, social

media update. Marketing automation can automate these marketing actions

much more efficiently than manually.

Marketing automation program connects multiple marketing channels like

social media, email and other customer contact point. One of the core aims of

marketing automation is lead nurturing, which help companies to nurture on-

going relationship with customers and gain profits from the customers in the

long run. The program brings potential customers or leads to the contact point

where they can be directly approached by the sales team. Once the program

directed the leads to a sales team, the team can close the sale and nurture an

ongoing relationship.

Marketing automation software makes it easy to send customized and

targeted messages or content to leads, making communication stronger

because the content and messages are tailored to individual. Marketing

automation can help companies to group leads and customers according to

their demographics, behaviors etc., allowing companies to tailor messages

more easily. The software also integrates firm’s different marketing channels

to convey a more comprehensive message and brand image.

Here are some common and important features of a marketing program

software:

Email Marketing Function

This will allow you to design your email content in a very customized way and

help you to run A/B test and test against the spam filters.

Lead Nurturing Function

This function allow company to nurture an ongoing relationship with the

prospects and generate revenue from them in the long run.

Lead Scoring Function

This function will show the company who are interested in your company,

saving time and resources in chasing after non-prospective customers.

Prospect Activity Tracking Function

This function track users’ interest and behavior, allowing company to gain

insight into their potential customers.

Closed-loop reporting

This function will give company report about their marketing automation

campaign and indicate where are the leads coming from, so that firms can

know which area to focus and which channel to abandon.

Summary
What is marketing automation and the most common features of it.
Article Name
What is marketing automation and the most common features of it.
Description
Marketing automation is a kind of program or software that aims to help marketers to improve the efficiency of the sales funnel
Author
Publisher Name
Neuronalbite
Publisher Logo

Related Post